Live Site

www.mso.com.au

The Job

imuse redeveloped the Melbourne Symphony Orchestra's original web site in 2001.

Analysis was initially undertaken to determine the profile of audience and user groups, what benefits could be delivered to these groups and what success factors would be used to measure the effectiveness of the site. Sets of features were then developed to satisfy each group's requirements and these features were weighted and grouped to arrive at a master plan for the site's redevelopment.

Each feature was then costed to include development time, content provision and ongoing maintenance requirements. The site's features were then scheduled into an ongoing development and maintenance plan.

The original site was initially overhauled by removing those old features which were maintenance intensive and every page from the original site was recut to reduce page loading times, provide ease of maintenance and a consistent look and feel.

A new navigation structure was implemented to reflect the new information architecture arrived at in the analysis phase. The navigation structure has since been fine-tuned based upon page-view data.

The data driven section of the site (what's on) was completely rewritten and a new data structure was implemented on SQL server. The data structure is a subset of the Orchestra's master data model and holds data related to the orchestra's events from 2000 onwards.

The site will continue to grow over time as more features from the master plan are implemented.

event summary page (what's on section)

This page provides specific event information from the database with links for online purchasing, venue and artist information, links to audio excerpts where available and popup windows displaying alternative booking methods for a particular event.

The event summary page is accessed via the sub menu composed of the most commonly used searched criteria including date, location, and composer.

While imuse no longer maintains this site - the site structure and navigation remains largely unchanged to this day.